Baird Group

Baird Group BRANDS

With over 50 stores in the UK and Europe and 2 major web stores www.suitdirect.co.uk and www.bensherman.co.uk servicing the UK and International customers, as well as hundreds of key wholesale accounts around the world, we provide a dynamic and flexible relationship in product development, sourcing and delivery to all of our partners, both at home and overseas to ensure that we are always Dressing Men Well.

Suit direct offers suiting for all ages for every event, from weddings to prom, from 3 pieces to mix and match blazers and trousers. They also stock a range of casual wear, perfect for the evolving casualisation of suiting marketplace.

Suit Direct stocks a number of brands, including: Ted Baker, Marc Darcy, Ben Sherman, Jack & Jones, Selected Homme, Limehaus, Gibson London, Alexandre of England, Big & Tall, Scott & Taylor, Racing Green.

In 2016 Baird Group acquired the UK licence for Ben Sherman® working in partnership with brand owners Marquee brands to supply clothing production globally for the brand. Baird operate 12 stores as well as supplying the brand to several key wholesale accounts.

In 2019 Baird Group acquired the licence for the German, Swiss, Polish, Austrian and Dutch markets, also gaining two retail stores and the flagship store in Berlin’s Alexanderplatz district.

With 43 of its own stores across the UK High Street and outlet centres, plus a website that ships worldwide, Suit Direct is the home to fantastic suiting and casualwear brands. Catering for all ages, Suit Direct specialises in modern, stylish formalwear for any occasion. Stocking several own brands as well as a carefully curated selection of accompanying labels. Suit direct offers suiting for all ages for every event, from weddings to prom, from 3 pieces to mix and match blazers and trousers. They also stock a range of casual wear, perfect for the evolving casualisation of suiting marketplace. Suit Direct stocks a number of brands, including: Ted Baker, Marc Darcy, Ben Sherman, Jack & Jones, Selected Homme, Limehaus, Gibson London, Alexandre of England, Big & Tall, Scott & Taylor, Racing Green.

Back in 1963 when Ben Sherman® himself returned from the US he revolutionised men’s shirting, famously ordering a million yards of Oxford Cloth and 250,000 yards of Gingham fabric. For over 5 decades Ben Sherman® Shirts have been owned, loved and worn by every youth movement going; from Punks, to ska, two-tone to the iconic Mod. Today Ben Sherman® continue to build on their shirting foundation and now produce clothing covering both casual and formalwear categories. In 2016 Baird Group acquired the UK licence for Ben Sherman® working in partnership with brand owners Marquee brands to supply clothing production globally for the brand. Baird operate 12 stores as well as supplying the brand to several key wholesale accounts. In 2019 Baird Group acquired the licence for the German, Swiss, Polish, Austrian and Dutch markets, also gaining two retail stores and the flagship store in Berlin’s Alexanderplatz district.

Having launched as a shirt specialist of some repute in Glasgow, Ted Baker® has become one of the fastest-growing leading formalwear and lifestyle brands globally. The collections have expanded rapidly since its beginnings in 1988 and have a very clear, unswerving focus on quality, attention to detail and a quirky sense of humour. In 2020 Baird Group acquired the master license to design and manufacture Ted Baker formalwear. The collections are sold in Ted Baker stores, Baird Group’s portfolio of high street stores SD Home of Menswear and website as well as leading retailers in the UK and overseas.

Renowned designer Jeff Banks CBE, has worked with Baird on his brands: Stvdio by Jeff Banks® and Jeff Banks London® since the 1990s. Jeff is iconic within the fashion world, with his Savile Row expertise and decades of knowledge within the industry the brand has continued to stay relevant for the modern man looking for timeless and quality pieces. The collection covers all aspects of the modern gentleman’s wardrobe with casual wear, suiting and accessories stocked in 16 Jeff Banks® stores operated by Baird. Jeff Banks continues to set standards for menswear in the modern day as one of Baird Group’s iconic licensed brands.

Gibson London is renowned for authentic British Menswear rich in heritage and style. Gibson London were one of the first British menswear brands to fuse traditional Savile Row tailoring techniques with Carnaby Street flamboyance. Sixties music and the modernist era helped to define the ethos of our brand: honesty, integrity and individuality with a non-conformist approach to what we wear and how we wear it. This can be evidenced in every cloth we use, every lining, every button and every stitch – clothing which has a soul and means more to the wearer than just the sum of its parts. Whilst Mod culture inspired our beginnings it by no means defines us today and the Gibson London offering has evolved over the years into a comprehensive lifestyle menswear collection of both formal and casual wear with a broad fanbase. We remain true to our heritage in continually striving to craft garments of exceptional taste and individuality which are above all pleasing to wear and firm favourites in the wardrobes of our customers in all corners of the globe.

Designed for the modern-day rascal. An Antique Rogue suit makes no apologies with its big personality. Combining traditional tailoring techniques with unique and quirky fabrics, an Antique Rogue suit is sure to turn heads. Antique Rogue was born out of a demand for the less ordinary, for someone who seeks something a little different. Each cloth tells a story and each wearer of an Antique Rogue suit has plenty of stories to tell.

The Alexandre Brand was founded on 1895 and traded on a market stall in Leeds, England by The Lyons Family. Today, Alexandre London are very proud to have to served the US Military worldwide with Men’s formal wear since 1950. Our highly trained specialists provide the US Forces with a Ready to Wear and Made to Measure programme in 10 locations in Europe and 14 locations in the USA with the brand also being sold in The English Sports Shop in Bermuda and Macy’s Dept Store in Chicago. Royal warrant was granted to Alexandre in 1990 when we were awarded the prestigious Royal Warrant to HM Queen Elizabeth the Queen Mother and then also to HM Queen Elizabeth II.

Founded by Nick Holland, a relation to Maurice Holland who owned the Gibson London brand, tailoring ran in his blood. The Limehouse area of the east end was not only home to the famous Docklands but was where Nick found his inspiration to create the brand Limehaus we know today. He became enthralled with the cultural mix living alongside one another and the vastly experienced tailoring and fabric merchant community. The eclectic mix still exists in the direction of the brand some thirty years on. Ingenuity with twists of colour and fabric with an overriding sense of British wit and humour.

Founded in London in 1991 Racing Green is a British clothing and accessories brand. Named after the iconic British car racing colour, Racing Green offers stylish British tailoring and casual wear perfect occasion. The Racing Green style is contemporary and classic, understated and subtle, signifying quality with care and attention to every detail. British heritage remains core to the brand, and a passion for creating timeless and contemporary classics epitomises every part of the design process.

Scott & Taylor are the essential British Tailor for the modern man, with luxurious suits, shirts, ties and more in a range of fabrics, fits and designs. The perfect statement addition to any wardrobe with a flair that suits any occasion.

Baird Group

Baird Group BRANDS

Newsletter – Get Updates & Latest News

About us

Main Links

Worldwide